Industry
Wellness
Client
Norby
Building my first to-do app to help boost focus



Project Overview
Norby is a task manager iOS app that I founded and designed in 2022. Built to help users capture, schedule, and manage tasks with ease, Norby was created to reduce overwhelm and promote realistic, goal-oriented planning.
As the sole designer (alongside an iOS developer), I was responsible for the entire user experience—from initial concept to final interface design. I also stepped into cross-functional roles such as Product Manager and Product Owner, overseeing both the product vision and development process.
The goal was to create a task management tool that felt simple, intuitive, and empowering—equipping users with powerful features like: Quick task capture, Sub-tasks for better breakdowns, Timeframes and reminders, Productivity tracking with stats and badges, and more.
Project Overview
Norby is a task manager iOS app that I founded and designed in 2022. Built to help users capture, schedule, and manage tasks with ease, Norby was created to reduce overwhelm and promote realistic, goal-oriented planning.
As the sole designer (alongside an iOS developer), I was responsible for the entire user experience—from initial concept to final interface design. I also stepped into cross-functional roles such as Product Manager and Product Owner, overseeing both the product vision and development process.
The goal was to create a task management tool that felt simple, intuitive, and empowering—equipping users with powerful features like: Quick task capture, Sub-tasks for better breakdowns, Timeframes and reminders, Productivity tracking with stats and badges, and more.
Project Overview
Norby is a task manager iOS app that I founded and designed in 2022. Built to help users capture, schedule, and manage tasks with ease, Norby was created to reduce overwhelm and promote realistic, goal-oriented planning.
As the sole designer (alongside an iOS developer), I was responsible for the entire user experience—from initial concept to final interface design. I also stepped into cross-functional roles such as Product Manager and Product Owner, overseeing both the product vision and development process.
The goal was to create a task management tool that felt simple, intuitive, and empowering—equipping users with powerful features like: Quick task capture, Sub-tasks for better breakdowns, Timeframes and reminders, Productivity tracking with stats and badges, and more.









Outcome
Norby’s run from 2022 to 2024 was short but rewarding. This experience taught me skills like budget management, understanding technology capabilities while collaborating with developers, and figuring out how to market to convince new customers to try your app. The broad scope of designing Norby from the ground up gave me hands-on experience across the full product lifecycle and bringing an app to life..
Outcome
Norby’s run from 2022 to 2024 was short but rewarding. This experience taught me skills like budget management, understanding technology capabilities while collaborating with developers, and figuring out how to market to convince new customers to try your app. The broad scope of designing Norby from the ground up gave me hands-on experience across the full product lifecycle and bringing an app to life..
Outcome
Norby’s run from 2022 to 2024 was short but rewarding. This experience taught me skills like budget management, understanding technology capabilities while collaborating with developers, and figuring out how to market to convince new customers to try your app. The broad scope of designing Norby from the ground up gave me hands-on experience across the full product lifecycle and bringing an app to life..