Chrysler Capital is a program of Chrysler Group LLC and Santander Consumer USA. The program provides full-spectrum automotive financing, direct-to-consumer lending solutions, plus fleet, lease, floorplan, and business lending solutions. It helps consumers purchase Chrysler, Dodge, Jeep, RAM SRT and FIAT vehicles.
Date: June 2016
Client: Chrysler Capital/Santander Consumer
Role: UX Designer
Filter Vehicle Selection
I was assigned to the project for specifically one thing. To create a vehicle selection page with a filter that worked with our backend API’s, and to do it in a short amount of time as well. After doing a competitor and cross-industry analysis of different brands such as Airbnb, Toyota, Volkswagen, and others, I came up with current and future solutions for the page. The mockups were designed with Sketch and on Bootstrap layout and grid.
A big percentage of our customers that view the site browse the website on their phone. I approached the design with mobile first in mind, which made it easier to scale up and design the tablet and desktop version.